She has her father Cesare’s authoritative name, the same name of one of the brands he founded (the others are Flos and C&B, now known as B&B). Adele Cassina grew up around the most famed names of Italian design – from Vico Magistretti to Giò Ponti, from Franco Albini to Tobia Scarpa – at a time when design was just emerging from the country’s cultural scene, and the word “design” itself was not used yet.
After spending her whole life at the side of her father – a groundbreaking, brilliant entrepreneur – at the age of seventy she decided to leave her own mark in history. In 2009, she founded design brand Adele-C with professional partner Janzhong Yang, an entrepreneur with a penchant for Italian design and the founder of the Panamerica Group in Shanghai, source of the company’s internationalization.
Closing the circle, Adele-C now manufactures an “adult” version of the “Zarina” armchair that Cesare designed for his daughter Adele.
We asked her about this and much more, and here is what she told us...