Andrea Rosso is Creative Director for all Diesel’s licenses, that is all the fields in which the brand has decided to expand over the years: eyewear with Marcolin, bicycles with Pinarello, home furniture with Moroso and Foscarini, jewelry with Fossil, bike helmets with AGV/Dainese, headsets with Monster and much more. Rosso decided at a very young age to work for the family company, founded by his father Renzo when he was just four years old. He went to school in California and New York, where he studied Textile Development & Marketing at the Fashion Institute of Technology.
Today, he leads the creative team in the development of new products and directly oversees the international communication and visual identity of all Diesel licenses. His passion for vintage and military clothing has also motivated him to start a personal project: MYAR, a menswear brand inspired by army style, with pieces made with fabric stock he finds around the world. For the 2017/18 season, Rosso has collaborated with designer Teppei Sugaya: an Italian and Japanese culture clash that has given rise to the “BAS-ITO” collection, named after its two “birthplaces”, Bassano and Mito. Here is what he told us when we had the chance to meet.