Cultural revival and pop expressionism by Jahnkoy

Born in Novosibirsk, Russia Maria Kazakova is a graduate of the prestigious Parsons School of Design in New York, where famous designers like Tom Ford, Marc Jacobs and Alexander Wang studied.

Now her brand, Jahnkoy, has already caught buyers’ eye with its creative cross breading and disruptive, seductive style. Case in point: the “The Displaced” collection is inspired by daily life and celebrates the beauty and importance of every person’s cultural heritage, despite globalization. Kazakova focuses her research on self-expression through clothing, bringing back sacred ornaments our ancestors once used for spiritual protection; she triggers a real “cultural revival” pivoting on the freedom to express ourselves, giving a new and eco-friendly interpretation of fast fashion products. Her vision is to reduce consumerism and spread social awareness about the values and identities vanquished by global market trends. The outcome is a creative mix-and-match of cuts and patterns, combined by hand: Kazakova indeed has placed all her bets on craftsmanship, convinced it is the way to make people – not clothes – the central figures again, bringing them back in touch with their origins.

© Jahnkoy


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