At eight he develops a passion for custom-made bicycles, at ten he learns how to work iron and wood. The story of Helio Ascari begins with the heritage of his Italian origins and it even reaches runways halfway across the world. At just 19 Helio is spotted on the beach of Ipanema by a talent scout of Elite agency. Since then he has posed for world-famous photographers such as Mario Testino, in the company of super top model Gisele Bündchen and traveled between Milan, Tokyo and New York, working as a model for brands like Ferragamo, Zegna and Ferrè.
In the 2000s though he discovers his true passion, which will take him even further: building custom-made bicycles. Unique pieces that big names in fashion are fighting over, such as Ralph Lauren who bought the first model branded Ascari Bicyles. Today Helio lives in New York and together with his wife Maria Thereza he continues developing the brand without ever forgetting his roots, a passion for finely crafted things and Italy's design heritage.