Kaarem: tradition and modernity

With high-quality manufacturing, care for every detail and minimalist lines, Vietnamese brand Kaarem has chosen to voice a versatile style, and the type of fashion that can be worn every day to create basic – but never obvious – silhouettes.

The company has four American and Vietnamese founders, and is headquartered in Ho Chi Minh. Kaarem’s art director, Chuong Pham, has opted to rely on local suppliers, and indeed, most of the silk used in Kaarem collections comes from the village of Van Phuc, near Hanoi. Mini-dresses, tops, light coats: the brand offers a plethora of wardrobe basics, using traditional local techniques and high-quality fabrics to achieve pieces in which modern lines pair up with care in every detail of the production process.

© Kaarem

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