This year, once again, Lancia has found the art scene particularly conducive to its communication. After successfully collaborating in past editions, the brand has renewed its commitment to explore new visual languages during Artissima, the international art fair recently held in Turin on November 3-5 at Lingotto Fiere’s Oval.
The “Lancia Ypsilon St’Art Tour” project invited everyone to freely access exclusive visits and take the chance for in-depth cultural journeys. The tours took visitors along six different thematic itineraries, including “Ri-scatti: drawing and photography in the contemporary age” to analyze the relationship between the two forms of art, and “The picture is the message”, dedicated to the bonds between identity and image. The program further confirmed Lancia’s huge efforts and interest for the world of photography, as already indicated by its sponsorship of the prestigious Peter Lindbergh exhibition held in Venaria Reale, Turin.