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Lancia showcases Millennials with “Y Generation”
Backstage of Little Steps, by Davide Meraviglia

Generation Y is in the spotlight right now, effectively dodging definitions while everyone tries to figure out its tastes and habits. Millennials – the young protagonists of today’s world – are often seen as lazy, childish and self-absorbed; constantly online, they live in a radically new system compared to their parents. Now Lancia sets out to discover who they really are, not to label them but to listen to them and voice their talent. That’s the idea behind “Y Generation”, a project in which ten filmmakers were entrusted to create short films to express their vision of the world. The initiative was carried out thanks to the collaboration of OffiCine – IED/Anteo, a cultural project for cinematographic education founded by Anteo SpazioCinema and Istituto Europeo di Design

Backstage of Little Steps, by Davide Meraviglia

An exceptional panel will judge participants: actress Ambra Angiolini, winner of a David di Donatello, a Nastro d’Argento, a Globo d’Oro and a Ciak d’Oro; Adriano Giannini, an actor and dubber who’s been directed by Guy Ritchie, Paolo Sorrentino and Steven Soderbergh; and Cristina Marchetti, Director of OffiCine. The latter has said, speaking of “Y Generation”, “It is a wonderful opportunity that gives ten directors complete freedom of expression, in terms of both contents and form. This has allowed us to create an interesting itinerary for everyone – filmmakers, professors and supervisors – in an environment of mutual respect. It would be great if every company could play the role Lancia had here, letting young talents rise in every cultural field and offering them real opportunities. Their work provides a crucial lens to understand today’s world and their point of view.”

Backstage of Corinna, by Corrado Cerron

Indeed, the short films really tell us about Millennials’ opinion of society around them, focusing on universal themes. There is love – the most simple and true love that is with us every day of our life, balancing acceptance and a longing for independence – in “Little Steps” by Davide Meraviglia, winner of the New Talents award at the 27th Grand Prix Advertising Strategies. There are also more mature relationships, like the ones described by Corrado Ceron in his “Corinna”: the story of a man and his difficulties in approaching a world where technology is a resource as well as a surrogate of authentic interactions. Alessandro Sampaoli also decided to focus on feelings: “E se invece…” is a sort of “Sliding Doors” of destiny, where a small detour from one’s usual path leads to a huge change. A day that metaphorically represents a whole life and its choices, for an expert filmmaker who also has experience in front of the camera, having played a role in the successful Italian sit-com “Camera Cafè”

Backstage of Siamo quasi all'alba?, by Michele Bizzi

“Y Generation” sheds a light on universal feelings and love, but is also a litmus test for Millennials’ dreams and aspirations, their will to emerge and never give up. That’s the main theme in “Siamo quasi all'alba” by Michele Bizzi. The film shows us the life of Matteo, a blind surf teacher who has not let disability stop him from overcoming his limitations, pushing kids to travel and live to the fullest. He teaches them to never give up – the same precious lesson we learn in “Little Miss Dragon”, by Chiara Natalini. Natalini has combined on film two things she is passionate about: women’s self-determination and martial arts, joined in the story of a girl who wants control over her own life. “I am sure”, Cristina Marchetti told us, “that having filmmakers tackle such universal and timeless issues will make their work current, forever. How they tell their stories makes a big difference, and they certainly have original and contemporary styles”.

Backstage of Little Miss Dragon, by Chiara Natalini

“Technology, for example, plays a crucial role in directors’ approach as they represent reality. Sure, everything changes: perhaps ten years ago we would have said the story was key, while today our priority is ‘how’, not ‘what’. At OffiCine, we help filmmakers not to worry about equipment and technologies at first: they should be an opportunity and added value, not the focal point of their work.”

So keep an eye out for “Y Generation” and its ten short films. Tune in to Lancia TrendVisions again tomorrow for more details about the other five filmmaker in the competition.
Register at www.generazioney.lancia.it to vote your favorite short film. Don’t miss your chance to win exclusive prizes every day and a 2,000-euro Amazon gift card in the final draw.
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