Can you tell us about your recent projects?
I'm working on expanding my Blogazine. In time Thestylepusher has developed in a rather anomalous way: it was born as a magazine, then it transformed into a personal blog and now it's going back to its roots, but with a new concept, which I greatly believe in. In an age when online influence, for brands, is based on the numbers of an individual - sometimes not even very accurate, as they're often inflated and off target - I'm focusing on building a team. Many say users are no longer interested in reading websites because they're bombarded by content and constant stimuli, and it's true. But at the same time I've noticed that original and quality content has been making a comeback. Every single member of my team contributes to the research and production of content for the Magazine in a particular category, nobody is improvising.
Can you give us an example?
I love the world of food and I think it's very coherent with the world of fashion, if communicated in the right manner. So I decided to delegate to contributors I accurately chose and who reflect my taste, vision and the world of Tsp at 100%. Tsp talks about fashion, music, food and lifestyle, new technologies, beauty, movies in a coherent way, thanks to a team of very young women and men who produce quality content, with a a fresh approach and the desire to experiment.