Lucia Del Pasqua, always on the go

Ironic, unstoppable, charismatic. All qualities that aren't usually associated to a 'typical' fashion blogger. That's because Lucia Del Pasqua, born in 1984 and based in Milan (though always with a suitcase at the ready), is anything but typical in her job as a communicator. In her blog "The Fashion Politan" Lucia talks about her passions – fashion, traveling, lifestyle, among others – with no filters and biting wit. The same that surfaces in the course of this interview.

ph Arianna Bonucci
ph Chiara Giannoni

What are you working on at the moment?
I'm putting together some pieces necessary for a personal project that has to do with one of my greatest passions, vintage objects, which in practice takes the form of my mini Instagram profile @thenostalgictraveller. I'd like to start a video storytelling section focused on small Italian realities, maybe connected to products that are made in Italy. The hamsters turning the wheels in my brain are walking...

What's the dream goal you'd like to achieve?
I feel like I'm already living a dream, because I do what I love, which is to write, tell stories, I wrote a book ("Quella certa dipendenza dal tasto invio") and would like to write the second one, more 'mature', totally different. I also like videos and sometimes am myself in them. So what I desire is a natural evolution of what I'm doing now, a continuous growth. Maybe to get in to documentaries, news coverage... my mind is a hive of ideas. I'm always on the go!

If you could live a day in the life of another creative person, who would it be and why?
A rapper because of the way they play with words. I'd like to be able to write a rap song one day.
Or a performance artist to understand what's going through their mind.

What are your main objectives as a blogger?
To tell stories in an honest way and with enthusiasm, and to communicate that, to entertain but intelligently, to give interesting leads to those who follow me.

Your field is fashion blogging. What changes and evolutions have you noticed?
Easy: first it was all about bloggers, then instagrammers, now influencers. They changed the approach to fashion, with their real or fake followers regardless. They shook it from its static state and made it extremely fluid, fast and definitely more democratic. If fashion used to be vertical, now it's certainly horizontal.

You work relentlessly, what projects are you most proud of and why?
Essentially all those projects with a precise strategy, that are continuative, and that engage me actively. What comes to mind is the editorial project created with Geox, in which I was responsible for writing an issue of the brand's magazine, to be distributed in all shops worldwide. Or my book. I'm proud of all those projects that are not 'corporate gigs', that work on the brand from the flanks, but at a distance from the obsolete concept and barely credible claim "buy this because it's beautiful". In January MINI asked me to be a "driver" from the train station of Florence to Pitti Uomo for anyone who wanted to dance inside the car. Genius, no?

And the constant look-out for trends?
Being trendy is what many have to do. Fashion bloggers have to show clothes, right? So I find it normal they try to stay up-to-date. The other side of the coin is that they're too trendy, so they end up all being the same.

Any cultural events you particularly enjoyed this year?
My favorite event is always Pitti Uomo: because I feel at home, because I get the chance to talk to the creators behind collections, and because there's always so much human material for my social research, and therefore for my posts (I'm talking about the carbon copy wax figures that come to the fair just to show off their hip tailor-made clothes).

Your sources of inspiration are...
My deconcentration is my primary source of inspiration: I see a man on the street and a mental movie is in the works, at home while working I might open a link and from there open a hundred others and finding myself who knows where. Then there's physical activity, which allows me to think lucidly, and compensate the nebula I often find myself in, so that I come up with coherent and (more or less) possible ideas.

A typical day for you?
I've very well organized: I wake up at 8am, have breakfast and sit at the computer. At 3pm I spend 35 minutes at the pool, then I have meetings around town, or go to showrooms, if I'm in Milan. In the evening there's either an event, or I go out with my girlfriends, or I read and watch documentaries.

How would you define your style?
Random. Actually #atrandom. I don't have a precise style. It all depends on my hair, which I constantly change. When it was platinum blonde I only dressed fifties-inspired, when it was styled like Jean Seberg I'd go with the sixties, now I'm between the seventies and the nineties. The common denominator is definitely vintage, because I hate the idea of homologation and prefer research.

Your greatest talent?
I think irony and spontaneity.

What are the challenges of your job?
Not being credible. You're often seen as someone who does nothing. If I introduce myself as a writer or journalist, I get X reactions, if I introduce myself as a blogger faces immediately go "oh, another one of those amateurs getting money to post her little outfits".

You travel often for work. Do you have a favorite hotel?
Actually I love them all, on condition there's a breakfast fit for a queen and a bathtub.

Your favorite city?
Athens, because I adore Greek culture, it's nostalgic, festive and stern all at the same time; Trieste because it's pretty and moody; Porto because it's marvelously decadent; Santander because it's the city that made me fall in love with surfing; Paris because it makes you believe love really still exists; Rome because it's Rome.

A life motto?
#atrandom.

Interview by Marzia Nicolini
thefashionpolitan.com

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