saina koohnavard, ltvs, made your look, lancia trendvisions

To challenge and deceive the gaze, without using sophisticated scientific or mathematical techniques, but rather dear, old principles of Gestalt psychology. Graduate collection "Made You Look" by Saina Koohnavard takes advantage of those theories to create disturbances and confusion through textile design.

You'll have to do a double take to grasp them. And the reason is simple: the nine outfits designed by the young Swedish fashion designer based in Borås play with elements such as opacity, layering and transparency to create the illusion of silhouettes and shapes that don't actually exist.

Koohnavard uses fabrics with diaphanous transparencies and Scottish prints and patterns, arranging them on multiple layers so as to trick the gaze. With small measures that can vary by just a few millimeters the senses can be outsmarted, highlighting the importance of psychological processes and design techniques in the perception of anything, even a garment.

Credits



Photos: 
Theresa Marx 



Model: 
Michelle Hall, Stockholmsgruppen, IMG Models 



Hair & Make up: 
Emike Szanto

Photos via sainakoohnavard.com

saina koohnavard, ltvs, made your look, lancia trendvisions

saina koohnavard, ltvs, made your look, lancia trendvisions

saina koohnavard, ltvs, made your look, lancia trendvisions

saina koohnavard, ltvs, made your look, lancia trendvisions

saina koohnavard, ltvs, made your look, lancia trendvisions

saina koohnavard, ltvs, made your look, lancia trendvisions

saina koohnavard, ltvs, made your look, lancia trendvisions

saina koohnavard, ltvs, made your look, lancia trendvisions

saina koohnavard, ltvs, made your look, lancia trendvisions

saina koohnavard, ltvs, made your look, lancia trendvisions