What are the primary changes you've noticed in the field of fashion in the past few years?
Fashion is a form of art that, by definition, changes according to the tastes of those conceiving it and, even more so, those experiencing it. That is certain. The primary change in my opinion is the manner in which it is perceived and experienced by the final user: I'm not just referring to the transformation of the fashion industry (fast fashion and such), but also and above all to the attitude of the client, who is first and foremost looking for a buying experience. The client is now mainly informed through new communication channels: which is where the magical world of social networks comes in, with bloggers, influencers and sharing platforms that not only allow you to immediately present pieces and collection - cutting down the traditional timeframe of fashion - but also and even more so to radically modify the 'tone of voice' of fashion itself. From what was essentially vertical communication it has shifted to a language that is accessible to everyone.
Was there a turning point in your career and if so, why?
It was working with Marco Morosini: this is the only time where I distanced myself from the world of prêt-à-porter. In doing so I gained a more insightful and complete look into fashion, and I become aware of the fact that anything is possible if you have courage and passion. This experience pushed me to constantly study and learn, so that I can come to a deeper and better understanding. It also put me on the path to the present.
Which of your projects are you most proud of and why?
Miahatami: I worked on it, believed in it, and to this day am constantly engaged in it. Seeing that what I wanted to communicate through my creations is being acknowledged by clients fills me with joy and satisfaction.
What do you think about fashion designers who try to be trendy?
Personally I don't think being 'trendy' is something you can choose or calculate: I think it's something innate, it's part of the nature itself of a person. If that's not the case, then it's forced and counterproductive. I prefer to work on my own identity.