A visual experiment that aims for pure eye-candy effect: Pantone IRL is a celebration of color and taste. The project folds out on its dedicated Instagram page, where French blogger Jean-Baptiste Delame matches Pantone codes to the hues of different types of candy.
Every day there is something sweet to admire: gummy bears, hard candy or soft fruit candy – anything goes, as long as it coincides with a color in the iconic Pantone range. Delame got the idea for the project by leafing through one of the company’s palettes, and found a creative outlet on the social media he is passionate about. And of course, Instagram users are invited to help: if some interesting multi-colored sweets catch your eye, just share them with the hashtag #pantoneirl.