Once you took the reins, what did you do?
As I said, my mother left a very strong identity: she was a pioneer in this field, she pushed it beyond the boundaries of creativity. Before her, making sunglasses was basically an engineering process, whereas my mother created an aesthetic desire, a real change in the mentality of the consumer. Our task was to take this even further. To this effect we re-launched the vintage collections, knowing that what people are looking for is individuality.
So what do people want now?
Precious and refined collections. For example we select the best materials, such as titanium, platinum... And we keep the exclusivity of the brand through a careful choice in distribution: we're not selling candy you know? The way in which the product is presented is also very important: we want to offer pieces that make the wearer proud. In this sense fashion is like a bubble: from the team that designs the product to the marketing branch, only when everybody gives it their all and works in synergy is it possible to maintain the bubble up to the very end of the process.