The Milan Fashion Week: five designers to watch
Paul & Yakov

The Milan Fashion Week always impresses with its rich program of shows and events, but also with interesting new emerging talents to watch: we have selected five from the 2018 Spring/Summer edition that recently wrapped up, who stand out for their original creations and techniques.
The first is Paul & Yakov – that is brothers Petr and Yury Polyakov, based in Moscow. Their collection references works by land art masters Nils-Udo and Andy Goldsworthy, and is inspired by nature and its interactions with man. With many hints to military style, a gorgeous fall palette and careful research on technical textiles, they create versatile pieces that can be worn all day long.  
Martina Cella, born in 1992 and winner of the 2014 Next Generation contest, also leans into contemporary lines. Her pieces are completely made in Italy and are based on volumes combined with prints, embroidery and great care for detail.
Excellence in innovation and craftsmanship is the focus of Bav Tailor’s creative research. Born in London, she specialized in fashion design at Milan’s IED and founded her namesake brand in 2015. She uses eco-friendly materials and enhances environmental sustainability using refined sartorial techniques on geometrical elements. 
Unisex brand ATMSTUDIO, based in Milan and Seoul, creates with colors, space and silhouettes. Their fashion embraces hues ranging from white to bright green, using blue and black to highlight the brightness of other colors. In fact, ATMSTUDIO is a broader project that also includes videography, creative direction and cinematography.  
Hiroki Kataoka’s footwear is also strong on bold colors, but in pop and manga style. An expert 3D designer, Kataoka won the 2015 International Talents Support Artwork award by Swatch. He creates sneakers that are ironically inspired by classic shoes ranging from derbies to slip-ons, with his signature videogame aesthetics playing on hyper-saturated and vitaminic hues. Each pair is studied in full detail, from the treatment of each element to the materials selected – all contributing to an interesting mix&match of inspiration. 

© Paul & Yakov 
© Martina Cella
© Bav Tailor
© ATMSTUDIO
© Hiroki Kataoka

Paul & Yakov
Martina Cella
Martina Cella
ATMSTUDIO
ATMSTUDIO
Bav Tailor
Bav Tailor
Hiroki Kataoka
Hiroki Kataoka
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